DS Media generates revenue by selling local business advertising on the school's scoreboard and retaining a portion of the net advertising revenue to cover program operations, sales, and management. The school receives a guaranteed annual loan repayment plus an additional share of net advertising revenue, both paid by DS Media at each anniversary date. The school never pays DS Media directly. The entire program is self-funded through advertising sales, which is why DS Media's incentive is fully aligned with generating as much revenue as possible for your school.

Yes. DS Media's creative team designs ad content for advertisers who need it, removing the barrier of needing in-house design resources to participate in the program. Services include graphic design for rotating brand ads and banner placements, cinema ad design for timeout and halftime windows, video and motion graphics production for premium ad formats, and brand wrapper design for title sponsors. Seasonal ad refreshes and revisions are also available. Creative services are included at select sponsorship levels. Your DS Media representative will confirm what is covered at your specific tier.

DS Academy is a student curriculum program included in every DS Media package at no additional cost. It runs alongside the advertising program by turning the scoreboard into a hands-on learning environment for students. While DS Media manages the commercial advertising side of the scoreboard, DS Academy gives students real-world experience operating the technology: creating graphics, producing video content, managing live event production, and learning broadcast and marketing skills. The two programs are complementary: DS Media handles the revenue side professionally, while DS Academy ensures the scoreboard also serves an educational mission for the school community.

DS Media currently operates in 11 states and is expanding. The program grows alongside the Digital Scoreboards installation network, which spans 40-plus states nationwide. If your school is located outside a current DS Media market, it may still be eligible: particularly if Digital Scoreboards has an existing or planned installation in your area. The best way to find out is to contact our team directly. A DS Media representative will confirm availability in your market and discuss next steps if your school qualifies for an upcoming expansion area.