Attendance varies by school, sport, and market, but high school sporting events collectively draw more annual attendees than all professional sports combined. A single school running DS Media ads across basketball, volleyball, and other home events can generate hundreds of thousands of ad impressions per season. Unlike digital advertising where impressions are measured in fractions of a second, scoreboard advertising holds attention for the full duration of each game, typically one to three hours per event. DS Media works with each school to estimate annual impression potential based on their home event calendar and average attendance before a sponsorship is finalized.

Scoreboard advertising works particularly well for local and regional businesses that want to build community recognition and goodwill. Common advertiser categories include healthcare providers, dental and orthodontic practices, auto dealerships and service centers, real estate agents and brokers, restaurants and food service, financial services and insurance, home services companies, and local retail. The common thread is businesses with a local customer base who benefit from being seen as community supporters. Sponsoring a school scoreboard signals to the community that your business invests locally, which builds trust and brand loyalty in a way that digital advertising cannot replicate.

DS Media advertising agreements are typically structured on 3-year contract. DS Media handles all contract administration. The advertiser simply signs, provides creative assets or works with DS Media's design team, and the program launches at the start of the season.

Yes. Ad content can be updated throughout the season to reflect seasonal promotions, new offers, or refreshed creative. DS Media manages all content updates through the ScoreVision platform; advertisers do not need to interact with the software directly. Simply provide updated artwork or messaging to your DS Media contact and the team will handle the rest. For advertisers without in-house design resources, DS Media's creative team can produce updated ad content as part of the program.

Category exclusivity is available at select sponsorship levels and is discussed during the advertiser onboarding process. At higher sponsorship tiers, DS Media can offer category protection — meaning no direct competitor in your business category will be sold advertising on the same scoreboard. This is one of the advantages of scoreboard advertising over open digital platforms, where competitors can target the same audience simultaneously. Exclusivity terms, where available, are written into the advertising contract. Contact DS Media to learn what exclusivity options are available in your market.

DS Media currently operates in 11 states and is expanding. The program is built on the Digital Scoreboards installation network, which spans 40-plus states nationwide — meaning DS Media's geographic reach will continue to grow as new school partnerships are established. To find out whether DS Media has advertising opportunities available in your specific market, contact our team directly. We can confirm current school placements in your area and discuss what audience reach looks like for your community.

Getting started is simple. Reach out to DS Media through the contact form on this page or call us directly. A DS Media representative will follow up within one business day to learn about your business, identify which school markets are available in your area, and walk you through the sponsorship options that fit your goals. From there, DS Media handles creative development, contract administration, and content setup; most advertisers are live on the scoreboard within a few weeks of signing. There is no obligation to the initial conversation.