DS Media manages all advertiser recruitment, sales, and account management on behalf of the school. Schools are not expected to run the advertising program or manage sponsor relationships day-to-day. At the start of the program, schools participate in a brief onboarding conversation with their DS Media sales rep, sharing local business contacts, existing vendor relationships, businesses that frequently support the school, and any community context that helps warm up the sales process. After that initial handoff, DS Media handles everything: sponsor outreach, contract management, ad content, scheduling, and annual revenue distribution. The school's ongoing role is simply to approve advertising content before it runs on their scoreboard.

The DS Media contract guarantees the school's full annual loan repayment regardless of advertising performance. If DS Media does not generate sufficient revenue in a given year, DS Media remains contractually obligated to cover the school's payment in full at each anniversary date. The school's repayment is never contingent on ad sales results, that financial risk is carried entirely by DS Media. This guarantee is written into the contract and is enforceable independent of DS Media's revenue performance, giving schools a predictable, protected financial commitment they can present confidently to their school board.

DS Media follows the national advertising association code of conduct, which prohibits sensitive industry advertising within 500 feet of a school. This includes categories such as alcohol, tobacco, gambling, and adult content. In addition to those baseline standards, the DS Media contract gives schools explicit veto power over all advertising copy before it goes live on their scoreboard. No ad runs without school approval. Schools can also flag specific businesses or categories they do not want represented, and DS Media will honor those restrictions throughout the program.

At the end of the 7-year term, the school owns the scoreboard equipment outright with no buyout payment, no final fee, and no additional financial obligation. This includes the LED displays, AV rack, and all installed hardware. The school financed the purchase through DS Capital, and DS Media covered the annual loan repayments throughout the term. When the contract concludes, the school holds full ownership of a fully depreciated, premium LED display system. At that point, the school can manage the scoreboard independently, renew with DS Media on a revenue-share basis, or upgrade to new hardware through Digital Scoreboards.

Yes. The scoreboard is the school's equipment and can be used for any school purpose at any time. The DS Media advertising program operates during athletic events and designated game-time windows; outside of those times, the school has full control of the display. ScoreVision software makes it simple to switch between game mode, event mode, and fully custom content. Schools regularly use their scoreboards for graduation ceremonies, pep rallies, assemblies, community events, and student productions. DS Academy students, in particular, often use the scoreboard as a production platform for school events beyond athletics.

Every situation is different, and DS Media evaluates existing programs on a case-by-case basis. DS Media cannot compete directly against an active school or booster club advertising program; the partnership works best when everyone is moving in the same direction. In many cases, a workable arrangement exists: DS Media may take over and upscale the existing advertiser relationships for greater shared revenue, structure a partnership that incorporates the school's existing sales efforts, or build a custom agreement that benefits both parties. Schools with existing modern digital scoreboards may also qualify for DS Media's revenue-share program without a new hardware purchase. The best first step is a conversation with our team to evaluate your specific situation.

Installation timelines vary based on the package selected, site readiness, and scheduling, but most installations are completed within one to two weeks once the site is ready. Digital Scoreboards works with each school to schedule installation at a time that minimizes disruption, including during summer break, winter recess, or spring break. The installation team handles everything on-site: mounting, electrical termination, AV rack setup, system commissioning, and staff training. The school is responsible for ensuring required conduit, power, and data runs are in place prior to the installation date, which Digital Scoreboards will confirm during the pre-installation site assessment.